Twelve weeks. Twelve finished outputs. No reading list.
No week without an output. No output without a decision. No decision without an action.
The journey tells you what to do this week. The Playbook is the toolkit behind it — worksheets, calculators and templates you fill in, not chapters you read. You leave every week holding something you can send to an investor.
Twelve weeks — and what each makes you decide
Week 1 is free and usable now. The remaining weeks are coming soon. Twelve weeks, 12 outputs — 12 decisions turned into documents.
Should you actually raise?
Make the raise decision before the raise makes it for you.
- Fundraising Reality Check WorksheetSeven written answers, with no place to hide.
- Time Allocation Calculator CalculatorCalculate total founder time, weekly overload, runway buffer and what work must move.
- Raise / Don't Raise WorksheetChoose raise, wait or bootstrap — and name the next action.
- Founder Commitment TemplateTurn the decision into a dated commitment.
Output A one-page Fundraising Brief: why, why now, how much, for what and by when.
Use these toolsNot really sure about these aspects? You can access more advanced support here.
Define the round
Set the amount, runway, milestones and closing date before speaking to investors.
- What is the minimum viable round?
- Which milestone does it buy?
- What dilution can you defend?
- Round Calculator CalculatorAmount, runway, hires and milestone in one model.
- Use of Funds WorksheetAllocate the round across hires, product, GTM and buffer.
- Dilution Sketch CalculatorModel this round, the option pool and the next round.
Output A defensible Round Strategy One-Pager.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Build the investment case
Map what an investor must believe and the evidence that makes each belief credible.
- Why this problem, now?
- Why this solution and team?
- What proves venture-scale potential?
- Investor Belief Map WorksheetBelief, evidence, gap and next proof.
- Thesis Sentence Drill WorksheetFive rewrites until the case survives aloud.
- Proof Backlog TrackerMissing evidence becomes dated work.
Output A one-page Investment Case and Proof Backlog.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Get investor-ready
Find the red flags before an investor does, then fix, explain or accept each one.
- Where are you red across business, product, metrics, team, legal and financials?
- What must be fixed before outreach?
- Readiness Scorecard WorksheetGreen, yellow or red across eight areas.
- Fix / Explain / Accept WorksheetA decision, owner and date for every weakness.
- Pre-empt Script TemplateName the weak spot before they find it.
Output An Investor Readiness Scorecard and dated Fix List.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Build the investor universe
Work from 200+ investors to a qualified list of partners who can actually write your cheque.
- Who fits your stage, sector, geography and cheque?
- Which partner owns the thesis?
- Who can create the warm path?
- 200+ Investor System TrackerFilter the full system into a focused pipeline.
- Nine-Filter Screen WorksheetRemove false-fit investors quickly.
- Partner Research Sheet TemplateOne page per priority partner.
Output A qualified investor pipeline with named partners and routes in.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Open the right doors
Ask for specific introductions with a forwardable message, not vague help.
- Who can introduce each priority partner?
- What exactly are you asking them to do?
- Can they forward your blurb untouched?
- Network Map WorksheetInvestor, connector, relationship and requested action.
- Warm Intro Request TemplateA precise message to the connector.
- Outreach Scripts TemplateForwardable blurb, cold open and follow-up.
Output A sequenced set of 10–20 introduction requests.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Prepare the fundraising kit
Build only the materials that create conviction or answer diligence.
- What must be excellent?
- What only needs to exist?
- Can every number be defended?
- Fundraising Kit ChecklistDeck, one-pager, model, data room, bio, demo and KPIs.
- Deck Skeleton TemplateTen slides, one idea each, with strong and weak examples.
- KPI Sheet TemplateOne page of numbers you can defend.
Output A complete fundraising folder ready to send.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Run the outreach sprint
Create simultaneous conversations so momentum compounds instead of leaking away.
- How many conversations run in the same seven days?
- What may change between waves?
- When does the round stop?
- 12-Week Sprint WorksheetEvery outreach and follow-up action mapped to the raise.
- Momentum Tracker TrackerLive conversations and the floor you will not drop below.
- Wave Planner WorksheetBatches, evidence and permitted changes.
Output A dated twelve-week fundraising sprint.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Run investor meetings
Prepare what they must believe, remember and do next — then follow up within 24 hours.
- What must they remember?
- What will they challenge?
- What is the next step and date?
- Meeting Prep Sheet WorksheetA focused page for every meeting.
- 50 Investor Questions WorksheetWhat investors are really trying to learn.
- Investor CRM TrackerInterest, follow-up and next action current to the day.
Output A prepared meeting, three story lengths and a current CRM.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Turn rejection into signal
One no is noise. Repeated nos are data. Know when to adapt and when to hold.
- What was the no really about?
- Is it a pattern or noise?
- Does the story, round, list or plan change?
- Classify the No WorksheetTen categories with evidence.
- Pattern vs Noise WorksheetThresholds and the response each pattern demands.
- Reset Decision WorksheetChange the story, round, list — or stop.
Output A rejection log that tells you what to change.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Diligence and terms
Move fast when interest becomes scrutiny, and know which terms matter enough to fight for.
- What is missing from the room?
- What is the riskiest fact they will find?
- Which two terms are non-negotiable?
- Diligence Readiness ChecklistEvery item with owner, status, deadline and risk.
- Data Room Structure TemplateA folder tree that does not need explaining.
- Term Sheet Comparison WorksheetOffers side by side in plain language.
Output A complete data room and term-sheet decision sheet.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Close and deliver
Get signed and wired, then turn every investor promise into accountable operating work.
- What remains unsigned or unwired?
- What did you promise investors?
- What must be true in 6 and 12 months?
- Closing Checklist ChecklistLegal, signatures, funds and communication.
- Day 1 Plan WorksheetThe money's purpose translated into immediate work.
- Promise Ledger TrackerWhat you said, by when and who owns it.
- Investor Update TemplateNumbers, wins, asks and misses every month.
Output A closed round and a 6- and 12-month accountability plan.
Coming soon — Week 1 is free while we finish these.
Not really sure about these aspects? You can access more advanced support here.
Reading about raising isn't raising.
Start with Week 1 free. The remaining eleven weeks are coming soon.